Elara Farrow

Elara Farrow is the Senior Content Strategist & Contributor at ColorStarter, where she harnesses her expertise in colour theory and design principles to create engaging materials for our audience. With a Master’s degree in Graphic Design from the Rhode Island School of Design, Elara has cultivated a deep understanding of how colour influences perception and emotion. Her journey in the design world began with a fascination for vibrant palettes.

Understanding Color Psychology: Influence and Meaning of Colors

by
color psychology featured image

Color psychology is the study of how colors influence human emotions, behaviors, and perceptions. Each color elicits unique feelings and associations that can significantly impact mood, decision-making, and even purchasing behaviors. In various contexts—such as marketing, art, and design—understanding the psychological effects of color allows individuals and businesses to communicate effectively and create desired atmospheres. … Read more

Decode Color Meanings and Symbolism – Guide to Colors

by
color meanings

Colors play a vital role in our lives, influencing our emotions, perceptions, and even behaviours. Understanding the meanings behind different colors can enhance personal expression, design choices, and emotional well-being. Each color carries its own unique significance, effects, and cultural associations that can invoke a variety of responses. In this section, we explore the meanings … Read more

Shades of Colors Names: A Designer’s Comprehensive Guide

by
shades of colors

In the world of design, understanding and effectively utilizing the vast array of colors is a fundamental skill. Each shade and hue carries its own emotional and visual impact, making it crucial for designers to master the art of color theory. This guide delves into the various shades of colors, from primary to tertiary, and … Read more